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Turns out the people behind those big numbers in m-commerce aren’t brokers, yuppies or geeks in Silicon Valley, but… mums. According to an infographic by BabyBump, nearly 70% of surveyed mums (there was almost 1,400 of them!) shop using their mobile devices, and 93% of them spent more time m-shopping in 2012 than in 2011. Moral? Make your shop mum-friendly – here are a few fun facts that will help you adjust your e-shop to mums’ needs.
Zosia is an expert when it comes to social media and making lots of buzz. She's also a Londonphile, who can have an entire conversation using Arrested Development and 30 Rock quotes only. Across the Board is a blog about running and improving online businesses. We are all members of the PayLane team so naturally we pay special attention to payment solutions.
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